{"id":6221,"date":"2020-11-02T15:06:23","date_gmt":"2020-11-02T13:06:23","guid":{"rendered":"https:\/\/cailap.com\/?p=6221"},"modified":"2020-11-09T15:32:40","modified_gmt":"2020-11-09T13:32:40","slug":"looks-by-cailap-design-by-studio-vamos","status":"publish","type":"post","link":"https:\/\/cailap.com\/fi\/blogi\/looks-by-cailap-design-by-studio-vamos\/","title":{"rendered":"Looks by Cailap \u2013 design by Studio Vamos"},"content":{"rendered":"

Muotoilun maailma on kiehtova. Toisaalta, design on usein parhaimmillaan, kun siihen ei juurikaan kiinnit\u00e4 huomioita (jos joudut ihmettelem\u00e4\u00e4n, miten v\u00e4linett\u00e4 k\u00e4ytet\u00e4\u00e4n, peli on menetetty). Samalla muotokieli kommunikoi persoonallisuutta ja identiteetti\u00e4 \u2013 asioita, jotka tekev\u00e4t meist\u00e4 ainutlaatuisia ja erottavat massasta.<\/p>\n

Juuri n\u00e4ist\u00e4 asioista oli kyse viitisen vuotta sitten, kun briiffasimme muotoilutoimistoa Cailapin uudesta sivellinsarjasta. Halusimme luoda kauneusv\u00e4linemalliston, joka olisi perustuotetta asteen hienostuneempi, jonka design lanseeraisi Cailapin oman muotokielen ja joka erottuisi markkinoilla edukseen. Ulkomuodon ohella huomioitavaa oli toki k\u00e4ytt\u00f6mukavuus, materiaalit, hinta, tuotantotapa, logistiikka ja esillepano.<\/p>\n

\"\"<\/p>\n

Turkulainen muotoiluosaaminen vakuutti oitis<\/h4>\n

\u201cSiveltimet ovat k\u00e4ytt\u00f6esine, joten muodon pit\u00e4\u00e4 ensisijaisesti tukea tai parantaa k\u00e4ytt\u00f6\u00e4,\u201d Looks by Cailap -sarjan toinen muotoilija, Studio Vamoksen<\/a> Erika Sj\u00f6, kertoo. Esineen on istuttava k\u00e4teen ergonomisesti ja k\u00e4ytt\u00f6asennon on tuettava optimisuoritusta. On kiinnitett\u00e4v\u00e4 huomiota massoitteluun, k\u00e4tisyyteen ja k\u00e4ytt\u00f6tarkoitukseen \u2013 mit\u00e4 jos tuotteita kannetaan mukana?<\/p>\n

\"\"
Studio Vamoksen Pasi Kuja-Kanto ja Erika Sj\u00f6.<\/figcaption><\/figure>\n

\u201cMuistan kun n\u00e4imme toteutuneen designehdotuksen ja kaikki hihkaisivat ihastuksesta samanaikaisesti. Se oli simppeli ja kuitenkin niin erilainen kuin perinteiset py\u00f6re\u00e4kahvaiset siveltimet. Kaikki rakastuivat muotokieleen heti,\u201d Cailapin Hanna muistelee. Looks by Cailap -siveltimien kahvan litte\u00e4 muoto tukee ergonomiaa ja lis\u00e4\u00e4 otteen vakautta. V\u00e4riksi valikoitui nouseva trendi ruusukulta ja harjasmateriaaliksi ylellisen pehme\u00e4 synteettinen vaihtoehto.<\/p>\n

Mutta tuotemuotoilu ei ole ruusukullalla tanssimista: Studio Vamoksen p\u00f6ydill\u00e4 luonnosteltiin kymmenitt\u00e4in moodboardeja ja sivellinvariaatiota, joista iso osa mallinnettiin digitaalisesti, joitain 3d-tulostettiin testattavaksi ja lopulta suosikit l\u00e4hetettiin tehtaalle tuotettavaksi. Jokaisen vaiheen v\u00e4liss\u00e4 designia tarkennettiin. Oman twistin tuotesuunnitteluun toivat lopuksi copywriter ja graafikot, joka keksiv\u00e4t sarjalle nimen ja loivat pakkauksen, joka toimii niin logistiikan, esillepanon, markkinoinnin kuin tuotetietojen suhteen.<\/p>\n

\u201cParas hetki on se, kun saa valmiin tuotteen k\u00e4teens\u00e4. Esineen, joka toimii hyvin ja on viel\u00e4 kauniskin. Se on palkitsevaa,\u201d Looks by Cailapin toinen muotoilija Pasi Kuja-Kanto paljastaa.<\/p>\n

\"\"<\/p>\n

Tuoteperhe kasvaa<\/h4>\n

Siveltimet saivat pian rinnalleen lis\u00e4\u00e4 suomalaista designia. Looks by Cailap -ripsentaivuttimissa olemassa olevien taivutinosien toimiva muotoilu yhdistettiin uusiin virtaviivaisiin kahvoihin ja sarjan ilmeeseen. The Curler no. 1<\/a> on tarkoitettu py\u00f6reille silmille, The Curler no. 2<\/a> taas mantelimaisille, leveille ja matalille silmille. Lis\u00e4ksi tuoteperheeseen suunniteltiin omaleimaisia hiusharjoja, joissa on panostettu piikkien muotoon ja asetteluun sek\u00e4 k\u00e4yt\u00e4nn\u00f6llisiin lis\u00e4ominaisuuksiin kuten kahvan p\u00e4\u00e4n sis\u00e4ll\u00e4 kulkevaan harjanpuhdistajaan.<\/p>\n

Looks by Cailap<\/a> -siveltimi\u00e4 kiitell\u00e4\u00e4n niin ergonomiasta kuin toimivuudesta jopa ammattimeikkaajia my\u00f6ten. Sarjan ripsentaivuttimia on pidetty legendaarisina ja harjat kuuluvat valikoimamme suosikkeihin. Tuoteperheen suosio todella todistaa onnistuneen muotoilun voiman \u2013 investoimalla designiin panostamme laatuun. Merkkin\u00e4 kotimaisesta osaamisesta sarjalle on my\u00f6nnetty Design From Finland -merkki.<\/p>\n

\u201cKannustaisin suomalaisia yrityksi\u00e4 ehdottomasti hy\u00f6dynt\u00e4m\u00e4\u00e4n kotimaista designosaamista ja rohkeasti avaamaan keskustelun suomalaisten muotoilijoiden kanssa. Kokemuksemme ovat olleet eritt\u00e4in my\u00f6nteisi\u00e4 ja yhteisty\u00f6 mutkatonta ja hauskaa,\u201d Hanna vakuuttaa. Cailapilla yhteisty\u00f6 Erikan ja Pasin kanssa jatkuu \u2013 uutta tuotemallistoa suunnitellaan parhaillaan.<\/p>\n

Cailap<\/span><\/p>\n

Kuvat: Valokuvaaja Jenni Virta<\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

Muotoilun maailma on kiehtova. Toisaalta, design on usein parhaimmillaan, kun siihen ei juurikaan kiinnit\u00e4 huomioita (jos joudut ihmettelem\u00e4\u00e4n, miten v\u00e4linett\u00e4 k\u00e4ytet\u00e4\u00e4n, peli on menetetty). Samalla muotokieli kommunikoi persoonallisuutta ja identiteetti\u00e4 \u2013 asioita, jotka tekev\u00e4t meist\u00e4 ainutlaatuisia ja erottavat massasta. Juuri n\u00e4ist\u00e4 asioista oli kyse viitisen vuotta sitten, kun briiffasimme muotoilutoimistoa Cailapin uudesta sivellinsarjasta. Halusimme luoda […]<\/p>\n","protected":false},"author":10,"featured_media":6253,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[197,198,200,229],"tags":[],"class_list":["post-6221","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cailap","category-hiustarvikkeet","category-kauneusvalineet","category-looks-by-cailap"],"acf":[],"yoast_head":"\nLooks by Cailap \u2013 design by Studio Vamos - Cailap<\/title>\n<meta name=\"description\" content=\"Lue blogistamme Looks by Cailap tuoteperheen designin taustoista sek\u00e4 yhteisty\u00f6st\u00e4 Turkulaisen suunnittelutoimisto Studio Vamoksen kanssa.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/cailap.com\/fi\/blogi\/looks-by-cailap-design-by-studio-vamos\/\" \/>\n<meta property=\"og:locale\" content=\"fi_FI\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Looks by Cailap \u2013 design by Studio Vamos\" \/>\n<meta property=\"og:description\" content=\"Lue blogistamme Looks by Cailap tuoteperheen designin taustoista sek\u00e4 yhteisty\u00f6st\u00e4 Turkulaisen suunnittelutoimisto Studio Vamoksen kanssa.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/cailap.com\/fi\/blogi\/looks-by-cailap-design-by-studio-vamos\/\" \/>\n<meta property=\"og:site_name\" content=\"Cailap\" \/>\n<meta property=\"article:published_time\" content=\"2020-11-02T13:06:23+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-11-09T13:32:40+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/cailap.com\/wp-content\/uploads\/2020\/11\/Erika_Pasi-72-pieni.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"3360\" \/>\n\t<meta property=\"og:image:height\" content=\"2240\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Cailap\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Kirjoittanut\" \/>\n\t<meta name=\"twitter:data1\" content=\"Cailap\" \/>\n\t<meta name=\"twitter:label2\" content=\"Arvioitu lukuaika\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minuuttia\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/cailap.com\\\/fi\\\/blogi\\\/looks-by-cailap-design-by-studio-vamos\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/cailap.com\\\/fi\\\/blogi\\\/looks-by-cailap-design-by-studio-vamos\\\/\"},\"author\":{\"name\":\"Cailap\",\"@id\":\"https:\\\/\\\/cailap.com\\\/fi\\\/#\\\/schema\\\/person\\\/322f27337883aee96506c73699c6270a\"},\"headline\":\"Looks by Cailap \u2013 design by Studio Vamos\",\"datePublished\":\"2020-11-02T13:06:23+00:00\",\"dateModified\":\"2020-11-09T13:32:40+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/cailap.com\\\/fi\\\/blogi\\\/looks-by-cailap-design-by-studio-vamos\\\/\"},\"wordCount\":482,\"image\":{\"@id\":\"https:\\\/\\\/cailap.com\\\/fi\\\/blogi\\\/looks-by-cailap-design-by-studio-vamos\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/cailap.com\\\/wp-content\\\/uploads\\\/2020\\\/11\\\/Erika_Pasi-72-pieni.jpg\",\"articleSection\":[\"Cailap\",\"hiustarvikkeet\",\"kauneusv\u00e4lineet\",\"looks by cailap\"],\"inLanguage\":\"fi\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/cailap.com\\\/fi\\\/blogi\\\/looks-by-cailap-design-by-studio-vamos\\\/\",\"url\":\"https:\\\/\\\/cailap.com\\\/fi\\\/blogi\\\/looks-by-cailap-design-by-studio-vamos\\\/\",\"name\":\"Looks by Cailap \u2013 design by Studio Vamos - 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